Your Marketing Department
Over the last several years, Blueprint Marketing has helped Bachman’s Roofing, Solar & Remodeling further its multi-million dollar success and bring the company to new heights in the digital age. Our team of experts works closely with the leadership team at Bachman’s to effectively and efficiently place their advertising and manage their marketing efforts.
Strategy
In conjunction with company goals, Blueprint Marketing works to ensure Bachman’s Roofing, Solar & Remodeling has the necessary exposure on and offline. While we maintain a digital presence organically through the website and social media, we target Bachman’s ideal designated market areas to place ads that will drive sales and brand awareness to these desired markets around the state of Pennsylvania.
Implementation
Day to day, Bachman’s Roofing, Solar & Remodeling depends on us as their full-service marketing company to manage their website, social media, e-mail marketing, paid advertising, graphic design needs, customer review sites, and develop the marketing strategy used across these various platforms. We build campaigns around the industry’s seasonal trends and relevant topics to promote the Bachman’s brand, strengthen their customer relationships, and ultimately increase sales.
Results
The growth and longevity of a business is a marathon, not a sprint. Since our partnership began, Bachman’s has experienced a substantial growth of nearly $10 million. We conduct monthly analyses across multiple platforms, such as social media, web traffic, and PPC, among others, to assess what’s working well and how we can further improve.
Uniforms
Print Collateral
Brand Colors
Typography
Vehicle Wraps
Web Design
Media Buying
Paid Advertising
Upgraded Portfolio
Bachman’s high-quality work needed a place to be showcased. Our objective was to build a portfolio section on the website that would provide users with a seamless browsing experience while presenting Bachman’s work in the manner it deserved.
UI & UX
In addition to the portfolio of work, we wanted users to be able to find all of Bachman’s current happenings and contact methods. We developed a site map to guide users to contact points to increase conversions and sales leads.
Mobile Friendly
Like all of our sites, Bachman’s needed a fully-functional mobile site to accomodate the majority of users who traffic their site. Our goal was to create a graceful degradation from the desktop experience to the mobile experience.
